Snapchat: Now Offering Ads.

By Posted in - Advertisement on October 21st, 2014 snapchat logo
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    With 100 million monthly users (August 2014), it’s only natural for Snapchat to actually make some money now by monetizing their user base through advertising.  Just as Pinterest is looking to refine its ‘Promoted Pins’, and how Twitter has developed a comprehensible advertising scheme after a long testing period; Snapchat is now offering ads.

    Although the first advertising was deemed ‘creepy’ primarily because it was a ’20 second trailer for horror film Ouija’, Snapchat wants to steer clear from what they call ‘creepy targeting’. Snapchat says that:

    “The best advertisements tell you more about stuff that actually interests you. Some companies spend a lot of time and collect a lot of data about you to figure that out. The product we’re releasing today is a lot simpler. An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories.

    We won’t put advertisements in your personal communication – things like Snaps or Chats. That would be totally rude. We want to see if we can deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted. It’s nice when all of the brilliant creative minds out there get our attention with terrific content.”

    Universal film ‘Ouija’ was keen on advertising in Snapchat because “We like to select media platforms that are appropriate for our audience. We’ve been closely following Snapchat and its adoption. It seems to be right in the core of our target audience for the movie Ouija,” (Doug Neil, Executive VP of marketing). Of the 100 million monthly users, 71% are under 25 years old; an ideal target for horror flicks.

    Snapchat is a photo messaging app where users can take photos, record videos, add text and drawings, and send them to a list of recipients. These photo and videos are known as “snaps”, and users set a time limit for how long recipients can view their Snaps (1-10 seconds). Supposedly, after the time limit expires, the content will be hidden from the recipient’s device and deleted from Snapchat’s servers. This is the primary reason why Snapchat’s user is base is primarily teens; the time limit serves as a way to elude parental control. As of May 2014, users were sending 700 million photos and videos per day.

    Here’s the movie trailer many users are freaked out about



    Expanded Ramblings

    The Guardian


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      (8) awesome folk have had something to say...

      • Karen Padilla - Reply

        October 30, 2014 at 1:24 pm

        Wow! This is a cool idea! I’m wondering if Line is going to offer ads. I’ve seen some, but it seems that they’re just testing it for the time being.

        • Margie Davis-Chau - Reply

          October 30, 2014 at 3:40 pm

          From a business perspective, a comprehensive and relevant advertising platform is a must. Pinterest, for example, has been trying for years to make it work – even now, their Promoted Pins are still in an experimental phase. They have surpassed the necessary “user volume” for some time now and, yet, how one will be able to target pins and translate that to conversions is still up in the air.

      • Trevor Clayton - Reply

        October 30, 2014 at 1:38 pm

        Ouija boards are not fun in my eyes. Too scary!

        • Margie Davis-Chau - Reply

          October 30, 2014 at 3:46 pm

          Well you’ll like this origins story, perfect for Halloween Eve. “Contrary to popular belief, the name Ouija is not a combination of oui and ja—the French and German words for yes. According to original documents belonging to the founders of the company, they asked the board itself what it wanted to be called. Letter by letter, it spelled out O-U-I-J-A. When they asked the board what that meant, the board spelled out “good luck.” Source: Slate

          • Sarah - Reply

            October 31, 2014 at 8:42 am

            Wow! I never knew the story behind the Ouija board. That actually gave me chills reading the story behind the board.

            I enjoy games like this although it completely freaks me out! I’ve played a similar game to Ouija board called Psychic Circle with the same idea of talking to the spiritual realm. Let me tell you, we found out some freaky/accurate stuff with that board!

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